PROGRAM
More to be announced!
Thursday, June 19th
11:00 - 12:00
Location: Venustiano Carranza
Conference: Current overview of the Mexican recording music market
Speakers: Adriana Restrepo (IFPI), Guillermo González King (AMPROFON)
11:00 - 14:30
Location: Adolfo Lopez Mateos
Workshop: YouTube: The Music Video Renaissance
Speakers: Andrea Barbosa, Jorge Navarro, Santiago González
In this masterclass, we'll explore the relevance of music videos today and the new visual narratives that enrich musical projects, extending their impact and strengthening the connection with fans. We'll analyze the strategic importance of music videos and the various strategies for their release and optimization on YouTube.
12:00 - 13:00
Location: Venustiano Carranza
Conference: Musical Capitals of Mexico City: A Guide to Understanding the City's Musical DNA
Mexico City doesn't have just one defining sound. It has thousands. This is because it's the capital of scenes as diverse as cumbia, high energy, neo perreo, urban rock, latin indie folk, experimental music, free jazz, tropical electronica, and more.
In this talk, Discos y Amigos, Mexico City's music tourism laboratory, will take us on a tour of the city's musical DNA, visiting several of these scenes. What's playing now? Who's making waves? And where does it all come from? Let the tour begin.
Speakers: Pablo Borchi Klapp
Friday, June 20th
11:00 - 12:00
Location: Venustiano Carranza
Conference: Independents in Mexico: Keys, Challenges, and Triumphs
This talk brings together diverse voices from the independent scene to share the moments, strategies, and decisions that have shaped their careers. Through success stories, marketing campaigns, shows, and anecdotes, the challenges, advantages, and key alliances that arise when building a career outside of traditional industry models will be explored.
Moderator: Robbie Lear
11:00 - 13:00
Location: Adolfo Lopez Mateos
Conference: TikTok and Music Promotion: Strategies and Opportunities for Catalog Exploitation in Mexico
Speakers: Mario Villagrán Fernández
12:00 - 13:00
Location: Venustiano Carranza
Conferencia: Music in Film and Advertising: Meet the people in charge
The Spanish-Speaking Music Supervision Association (ASM) will open the door to the world of music supervision in the audiovisual world. We'll learn what the ASM is, who its members are, and why their work is key to film, TV, advertising, video game, and other projects. They'll share their goals as a professional community and how you can get involved. Are you interested in having your music featured in a film? Do you want to connect with creative decision-makers in the industry? Here, they'll give you tips for contacting music supervisors and getting off on the right foot.
Speakers: Chava Carreón, Héctor Vázquez, Martha Fritz
Saturday, June 21st
12:00 - 13:00
Location: Venustiano Carranza
Conferencia: National Festivals, Worldwide Reach.
Speakers: Macarena González, Francisco Javier Hernandez Quintero
12:30 - 14:00
Location: Adolfo Lopez Mateos
Lecture: Between intuitionists and legacy: the invisible map of artistic development.
What motivates a manager/booker to bet on a project?
Speakers: Lalo Rojas
2:30 PM - 4:00 PM
Location: Adolfo Lopez Mateos
Conference: Designing applications to request incentives or funds for the creation of musical projects
Tareke Ortiz, Area Director of the "Área en el Sistema de Apoyos a la Creación y Proyectos Culturales", will present how this system for creators, through programs such as the Sistema Nacional de Creadores de Arte, Jóvenes Creadores, Músicos Tradicionales, ENARTES, Creadores Escénicos y Artes en Lenguas Indígenas Nacionales, among others, supports the musical creative cycle at all stages, from the creation phase, assembly, recording production, and socialization of the work.
Speakers: Luis Tareke Ortiz
4:00 PM - 5:30 PM
Location: Adolfo Lopez Mateos
Workshop + Networking: Encuentro "En Tu Orilla" (Music Industry Meet Up)
Speakers: Artemio Pedraza
