PANELISTS
Paco Sierra
Manager: Seitrack

Music journalist specializing in the entertainment industry. Currently working in the field of artist management and marketing, she leads projects such as Ximena Sariñana, Yng Lvcas, Gil Cerezo (formerly Kinky), Fobia, Leonardo de Lozanne, and Elena Rose, co-managing Nicki Nicole, Bizarrap, Duki, Lali, Usted Señálemelo, Delaporte, Jere Klein, Ca7riel & Paco Amoroso, Yami Safdie, and JC Reyes in Mexico.
She also co-created and serves on the committee of the HERA HSBC Festival, a music festival where major Latinx and international artists gather to celebrate art featuring women.
She has participated in the production, marketing, and experience development of events and festivals such as Ceremonia, Bravo, Goleiro, REACH, and Das OktoberfestMX!
She has interviewed dozens of bands and artists, including The Killers, Foo Fighters, Vampire Weekend, LCD Soundsystem, and Kings of Covenience, among others. Covered international festivals such as Coachella, Lollapalooza, ACL, SXSW, Sónar, Outside Lands, Bonnaroo and Governors Ball.
