Mario Villagrán 

Music Partnership Manager: TikTok México

A sociologist and journalist, he worked for over two decades as a reporter and editor for media outlets such as Récord, where he was a sports correspondent in Europe, Chilango, Esquire, and GQ, where he was deputy editor in Mexico and Latin America, before joining TikTok. For four years, he has dedicated himself to managing and forging partnerships with musical talent, record labels, and management, seeking to improve the processes of promoting and exploiting the music catalog within TikTok, as well as producing and coordinating musical segments for the platform's various events.