Adam Kreeft is a global music agent, manager, and sustainability advocate committed to building a future where creativity and climate action go hand in hand. After forging his career at agencies such as United Talent Agency, Paquin Artists Agency, and The Feldman Agency, he founded Good Company, a dynamic platform representing music and arts artists and organizations globally.
Since 2020, Good Company has focused on international touring, management, and creative strategy, with an eclectic roster that includes Last Dinosaurs, Leif Vollebekk, cleopatrick, PINES, and Millencolin, among others. A leader in sustainability initiatives within music, Adam is the Sustainability Manager for SoundStorm festival in Riyadh, Saudi Arabia, one of the largest music events in the world.