Marcela is a distinguished professional in the music industry. She has led strategic management projects with artists such as Santa Fe Klan and Peso Pluma, achieving milestones such as a Grammy, multiple international sold-outs, and global success on Spotify. Founder of the Selective Hearing agency and former member of Prajin Parlay, she currently serves as Artist Relations Lead at Rimas Entertainment, where she promotes the development of Mexican talent, collaborating with artists such as Latin Mafia.