PENNY LANE

Penny Music & Alternative PR · Founder and CEO / Media PR​​

Penny Lane is the founder of Penny Music (formerly Penny MGMT) and Alternative PR. With over 25 years of experience in the music industry, she specializes in public relations, media strategy, and press campaigns for Mexico, Latin America, and the U.S. Latino market. She has developed PR campaigns for artists such as Jorja Smith, RAYE, Mötley Crüe, El Mató a un Policía Motorizado, and Peter Doherty, as well as press campaigns for events with Travis Scott, Slipknot, Knotfest, Festival Estéreo Picnic, and Limp Bizkit. Both agencies develop comprehensive campaigns that include media relations, editorial coverage, content creation, fan engagement, live marketing, and strategic brand partnerships.