Building a solid team is as vital to a music career as creating great songs. In this intimate session, Ximena Sariñana interviews her manager Paco Sierra to explore the mechanics behind a successful working relationship. What should an artist look for when building their core team? How do you establish long-term partnerships while respecting personal and creative boundaries? An unmissable conversation on trust, shared vision, and the human side of artist management in today's music industry.