Malfi Dorantes is a prominent curator, publicist, and global relations specialist in the music industry with 20 years of experience. She is the Panel, Conference and Delegate Curator for MUSICMEX, shaping its programming by securing international talent to highlight global industry trends. In 2012, she founded MalfiCo, a PR agency leading LATAM campaigns for major festivals and titans like HYBE, Universal, Sony, and Warner. Specialized in developing international and talent in LATAM, she also works with export organizations and speaks at major global conferences about the importance of Mexico in the international music scene.