Apodaca Group · Live Talent Coordinator​​

Macarena González has over six years of experience coordinating artists for concerts and music festivals at Apodaca Group. Passionate about transforming ideas into memorable experiences, she participates each year in the production of over 300 shows and more than 10 festivals in various cities across Mexico. Her work involves connecting different musical genres and helping Mexico continue to solidify its position as a key entertainment destination. She also enjoys building close relationships with artists, representatives, and teams, while ensuring that all coordination, processes, and documentation are in order so that each event runs as smoothly as possible.