PANELISTS

Luisfer Rosas

CCO: Lilián Cázares

Saxophonist, a graduate of the UNAM School of Music, and a music marketing strategist, passionate about helping artists connect with their audiences and grow authentically. He has experience in storybranding, storytelling, and digital strategy, and for the past three years has collaborated with Lilian Cázares, developing practical tools so musicians can promote their art with autonomy and clarity. His approach blends artistic sensitivity, strategic thinking, and a wealth of creativity, always seeking to make the emerging artist's journey more fluid, focused, and sustainable.