Trick or Treat Music · Head PR​​

Iván Retana is a music journalist, digital strategist, and PR professional based in Mexico City, a leading figure in the promotion of independent and alternative music. He is a key member of the editorial team at Trick or Treat Music (TORT) and heads the agency Interludio, collaborating with Universal Music Mexico. With a solid track record as Head of PR, he designs high-impact communication strategies and marketing campaigns for artists, transforming releases and events into cultural conversations within the Mexican music ecosystem.