A live entertainment industry professional with over two decades of experience in the conceptualization, development, and execution of large-scale shows in Mexico. Her expertise encompasses artistic curation, negotiation and management of national and international talent, as well as the comprehensive operation of large-scale concerts and festivals. Throughout her career, she has collaborated on the creation and operation of some of the most important festivals in the music scene, including Vive Latino México, Tecate Pa'l Norte, Pulso GNP, and Vive Latino España, as well as key events for diversity and representation such as Hera HSBC, the first festival in Mexico focused on female talent.