OCESA · Director of Festival Marketing​​

Armando Calvillo is the director of festival marketing at OCESA, a position from which he drives innovative strategies and key projects that strengthen the company's position in the live entertainment industry in Mexico.

His career in the entertainment world began more than 35 years ago, standing out from a very early age in important key projects in the industry in Mexico.

His history at OCESA includes important achievements such as being one of the creators of the Corona Capital festival, leading marketing strategies in the company and directing the festivals area, spaces in which he has reinforced his leadership as one of the most innovative and respected executives in the industry.