ALEJANDRA RUBALCAVA

Warner Music Mexico · Sr. International Marketing Manager​​

Alejandra Rubalcava is International Marketing Manager at Warner Music Mexico, where she develops culturally focused campaigns and fan activations for global artists in the Mexican market. With a background spanning music marketing, live entertainment, and artist relations, she specializes in creating locally relevant experiences that authentically connect international artists with audiences. Prior to Warner Music, Alejandra spent several years at OCESA, one of Latin America's leading live entertainment companies, working as a promoter and live event manager for concerts, tours, and large-scale entertainment projects. Her experience in both the recorded music and live entertainment industries has given her a strong understanding of fan culture, artist strategy, and experiential marketing.