He is the founder and co-founder of several projects that have contributed to the development of Mexico’s music and cultural industries. In 2009, he founded Mercadorama, a pioneering official merchandise company that later evolved into an international collective of graphic artists. He also co-founded Caradura, one of the key venues in Mexico City’s emerging music scene, as well as Afiche Fetiche, the first international gig poster exhibition in Mexico and Latin America, later recognized as Flatstock México.

Throughout his career, he has been involved in e-commerce, podcasting, cultural management, and experiential marketing projects.